Sample studio · Northstar Games and Project Eclipse are fictional. Every number is sample data.

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Project Eclipse· Demo live

Launch planSample data

How ready the launch is, what to do first, and what's due.

Launch readinessSample data

74

Out of 100, from eight weighted categories.

Weakest: Creators

  • Audience78
  • Wishlists82
  • Steam page88
  • Demo80
  • Creators52
  • Community71
  • Campaigns68
  • Operations74

Upcoming deadlinesSample data

  • Creator keys: wave 2 send-outin 6 days
  • Steam festival (sample dates)in 19 days
  • Store page capsule refreshin 33 days
  • Launch trailer lockin 55 days

BloxLobby prioritiesSample data

  1. 1Launch creator wave 2

    High

    Creators are the weakest readiness category, and the last creator video drove the biggest spike this quarter.

    Evidence

    Creator readiness 52 · 63 of 184 identified creators contacted · medium confidence

  2. 2Move Meta spend to creator keys

    Medium

    Meta brought wishlists at many times the cost of the creator wave.

    Evidence

    Cost per wishlist compared by channel, last 30 days · medium confidence

  3. 3Refresh the demo before the festival

    Medium

    Festival traffic lands on the demo; the current build is 9 weeks old.

    Evidence

    Festival in 19 days · demo released 64 days ago · low confidence